Creativity is not a line item
Impact BBDO’s Ghassan Kassabji discusses what procurement teams can do to unlock better value from their agency partners
UN Women Launch ‘Inkvisible’ to Fight Domestic Violence in Pakistan
Impact BBDO's campaign uses henna to mark bruises and wounds on brides
Why It’s Good to Be Big for Impact BBDO
Ali Rez and Dani Richa explain why ‘Do Big Things’ chimes especially well with the ambitious dreams of this part of the world
Do Big Things
Our CEO Ghassan Kassabji on Bold Moves and Big Impact
The Hidden Cost of Playing It Safe in Marketing
Ghassan Kassabji explores why playing it safe in marketing can be the riskiest move of all - and how bold, purposeful creativity drives real business impact
From mad men to AI maestros: The evolving role of account managers
"Artificial intelligence is empowering account managers to reclaim their place as orchestrators " Jad El Rabahi, Manager Director, Impact BBDO – UAE